Geoffrey Ballard, founder of Ballard Power, has an Ethical Markets discussion on how China and Mayalasia and other emerging countries are slowly coming in and enjoying the same standards of living as the USA and Europe. He sites that 88 percent of the world does not have a vehicle and is not burning fossil fuels currently, but if they were to have fossil fuel burning autos, it would pose severe problems for the earth.

Ethical Markets is a weekly half-hour financial lifestyle magazine TV series redefining success through a positive look at what is possible. Real examples of people, companies and organizations illustrate the “triple bottom line;” respecting people and the environment while earning a profit.