Okay, here's something I never thought I'd say as a new mom: "My baby's tush smells delicious!" Yes, really. We've recently started using a new diaper cream, VedaBaby Butt, (not the most tempting name, I know, but at least there's no mistaking it for something else), an all-natural, doctor-developed bum lotion, and we are complete converts. In fact, it is now the only diaper balm that my husband will use ("where's the ‘good lotion'?"), which is a testament to its fantasticness.

Deeply affected by an early experience at an Indian leprosy hospital, Natalie Geary returned to America with a changed view of how illness is perceived in the body. A graduate of Harvard College and Johns Hopkins University School of Medicine, Geary now practices what she terms "integrative" pediatrics, a blend of traditional and Ayurdevic principles. More recently, she has founded vedababy™ products, which offer her patients an alternative to the steroid-laden skincare found on drugstore shelves. Free of parabens, artificial preservatives, dyes, perfumes, and other chemicals, the line’s rising popularity attests to America’s burgeoning interest in a healthier, more natural lifestyle.