Here's one more reason to love Aveda: Last month, the company introduced a new award at the Folio Show – a.k.a. the Oscars of the magazine industry – honoring “Best practices in environmental sustainability within the magazine production processes.” The Aveda Environmental Award went to Natural Health, Utne, and the Sustainable Industries Journal – all of which print their magazines on post-consumer recycled (PCR) paper and in some cases use chlorine-free bleaching and soy inks.