Colorado’s New Belgium Brewing Company, based in Fort Collins, makes some of the country’s best microbrews – including Fat Tire, Blue Paddle, and Sunshine Wheat. But as important as the quality of the beer is the philosophy of the company, which is dedicated to energy efficiency and social responsibility. Founded by a social worker and an electrical engineer in 1991 – in a basement, with a home equity loan – New Belgium has been finding ways to reduce its CO2 emissions for nearly a decade. The brewery is powered by wind energy and uses sustainable technologies and Earth-friendly throughout its business. New Belgium’s media director Bryan Simpson told LIME about the company’s policies, and why he likes going to work every day.