Another day, another neurosis about eating right and living a good life. Su Avasthi on why it ain't easy being green.
Lazy? A total slacker? Don't stress. You can still help save the planet.
Our friends at Grist recently covered two topics that simply aren’t covered often enough: marketing sustainability and composting feminine products.
Until recently, the life of an eco-manufacturer hasn’t been easy: “Here’s this product we made! It looks a little funny, but it’s good for the planet! And it—hey, come back!” But with prominent companies jumping on the green bandwagon and technologies improving, sustainability is getting, dare we say it, hot. (Well, warmish anyhow.) This means all kinds of opportunities for growth, says a Vancouver-based ad agency founder… if only the industry can figure out how to sex it up a notch.
Interests: Parenting (Jack 5yrs and Owen 3yrs), Human Growth and Development, Evolving Consciousness, Integral Life Practice, Coaching, Change Management, Creativity, and Freedom.
Inspiration: Witnessing my sons discovering the world and themselves, watching someone overcome all odds, listening to someone's deep dark secrets (and telling someone mine), a fully expressed performer, art, the rawness of humanity, and unconditional love.