brewery

Wind-Powered Beer from Colorado

Wind-Powered Beer from ColoradoPosted by Hillary Rosner on June 29, 2006 - 6:00am.

Colorado’s New Belgium Brewing Company, based in Fort Collins, makes some of the country’s best microbrews – including Fat Tire, Blue Paddle, and Sunshine Wheat. But as important as the quality of the beer is the philosophy of the company, which is dedicated to energy efficiency and social responsibility. Founded by a social worker and an electrical engineer in 1991 – in a basement, with a home equity loan – New Belgium has been finding ways to reduce its CO2 emissions for nearly a decade. The brewery is powered by wind energy and uses sustainable technologies and Earth-friendly throughout its business. New Belgium’s media director Bryan Simpson told LIME about the company’s policies, and why he likes going to work every day.

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earthsjourney (View Profile)

Interests: Horseback riding, watching the silence of the snow, obviously anything creative, cooking
Inspiration: Like most of you, when I heard of recycling to save the earth, I naturally assumed I needed to separate my plastics, newspapers and glass. I was helping. That was all I needed to do. Then one day, I was searching around for something fun, some art, and I came across this abstract piece. It was gorgeous - it looked like a naturally formed wave of icy white water bursting into the air. When I looked closer at it, I saw that it was made from recycled plastic caps. I was in shock. What kind of imagination and talent does that take to look at a plastic cap and see more to it then what it actually is? How can someone be so ingenious that they can take something that we normally throw away and create such a piece of beauty with it? This is the thought process that I could not stop pondering and it took over my mind, body and soul and soon enough became my muse. I began Earth's Journey for this reason. I wanted to show the world that there was more to saving the earth than just recycling. There is beauty in things we can't even imagine, and so many ways to help our planet flourish. There are products out there that we all could use to completely decorate, furnish and run a home... all environmentally safe. You can buy organic bedding, non-toxic cleaning detergents, solar power, or make a change in a small way by using energy-efficient light bulbs. But the best part of recycling and being eco-friendly is the beauty that you'll find here, with all of our different artisans. As you can see I'm very passionate about this type of artistic creativity, and I hope you will be too. I invite you to sit back, relax and ... Be Inspired by Green!

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