Another day, another blog. As if you had time to read one more thing online (especially when you don't want to turn your eyes away from us here at LIME). But here's a just-launched blog that seems promising: The Inspired Protagonist, the brainchild of non-toxic household products company Seventh Generation, makers of recycled paper towels, Earth-friendly cleaners, chlorine-free tampons, and more.

Stefan Sagmeister has always been an impeccable, original, and beyond-inspirational design master, but don’t take my word for it, check out: 

• Lou Reed
• Rolling Stones
• Trying To Look Good Limits My Life
• Made You Look
• Everything I Do Always Comes Back To Me, a video (by designer Hillman Curtis)

Sagmeister’s canonical essay, “How good is good?”, continues to have impact not only upon today’s designers, but upon anyone who has the savvy and willpower to step back from their lives and ask some big, life-changing questions —and then follow through.