Some Americans really do care about what they eat. That's the word, at least. In an effort to keep up with this slowly growing segment of the population - the one that is not content to live on Egg McMuffins and Whoppers - several major players in the junk food industry are in the process of reconsidering what they put in their products.

If healthy soda, gum, and chocolate bars seem like too great of an oxymoron to get over - I'm with you. I understand. But this is our reality. According to an article in today's USA Today, market researcher Mintel reports that "health-conscious consumers have made foods and beverages with natural and organic labeling or FDA-approved health claims a $44 billion-a-year business." Junk food manufacturers want in on the action.