Water - it’s an increasingly precious commodity. What to do about the problem? The Coca-Cola Company, which has come under criticism for using too much water in its operations, is taking the bold step of teaming up with an activist group on an unusual $20 million multi-year partnership to “replace” all the water used in Coke beverages and their production. Michael Connor interviews Coca-Cola environmental executive Jeff Seabright, and John Donoghue of WWF (World Widlife Fund), on this latest example of public companies partnering with private organizations to address social and environmental issues.