Let's say that you're trying on two pairs of jeans. One pair is 100% organic [0] and fits okay. The other is not so organic but— whoa! — it does something spectacular to your rear view. Which do buy?

I'd sacrifice the greater good of the planet for the perfect pair of jeans. In a heartbeat. Even after reading a Grist.com interview [1] with eco-denim designer Tierra Del Forte. Even though I know that I'd be supporting the use of pesticides, insecticides, etc., etc.

Along with growing number of green designers [1] and socially-conscious rockers, [2] big players are entering the organic clothes [3] game. In November, Levi's [4] will introduce 100% organic cotton jeans [5] to their fall collection. Called "Levi's Eco," they'll come in different fits and finishes and will feature an embroidered lowercase "e" on the front pocket or thereabouts.

This is good news, especially since the jean season is upon us. (If you don't know what I'm talking about, step into any Old Navy [6], Gap [7] or J. Crew [8] store in the country). In the coming weeks, many of us will try on variations of the new skinny jeans, funky crops or dependable bootcuts. We're going twist in different directions, check ourselves out in the mirror, swoon a little, then drop a fortune (could be upwards of $200) without flinching (much).

Ideally, I'd love to find hot jeans that are also 100% organic cotton. When I do, I'll happily snap 'em up. Till then, give me the hot pair.

Here's the bottom line: I'm conscious of how I treat the planet because it makes me feel good about myself. But the right pair of jeans.... well, they make me feel even better.