GROUNDBREAKING FALL 2007 OUTERWEAR FROM PIONEERS OF GREEN FASHION - LIVITY OUTERNATIONAL   The next level of casual/functional eco-friendly outerwear is here for FALL/WINTER 07 and you can feel good about wearing it!  The pioneering Green/Eco streetwear brand LIVITY OUTERWEAR has created a line of "NYLON REPLACEMENT" materials and is using them in the next generation of ECO-OUTERWEAR coming this fall!  The "RAVEN SHELL" and "GREEN ST. FRONT ZIP" both feature the exclusive RIP-TIDE® material by LIVITY. RIP-TIDE is a new light-weight rip-stop made from natural hemp and from RECYCLED pet fiber taken from used water and soda bottles. Through a thermal bonding process, the material takes on the nylon-like qualities of water repellency and high strength-to-weight ratio.  Both THE RAVEN SHELL, and THE GREEN ST. FRONT ZIP are lined with another exciting new material developed exclusively at the LIVITY textile lab - LIVITY HEMP FUR! LIVITY HEMP FUR is an extra soft new eco material that replaces traditional Shearling wool (or other harmful non vegan alternatives). HEMP FUR is made from natural hemp and organic cotton and is more plush then your softest baby blanket!  The LIVITY brand is committed to preserving our natural environment and helping foster a more equitable system of manufacture and trade. The LIVITY brand, founded by designer and green visionary ISAAC NICHELSON, was created to promote sustainability within the fashion and entertainment industries and has been making functional and stylish products from sustainable materials since it launched in 2001. LIVITY uses Straw, Hemp, Organic Cotton, Bamboo, Soy, Recycled Plastic Bottles, and Veggie-Oil-Based Synthetics to create futuristic yet classic garments and accessories. LIVITY helps promote and inspire green clothing production in the Streetwear, Fashion, and Action Sports markets, working with many of the worlds largest brands to provide solutions for sustainable manufacture. Andrew Asch of Apparel News recently wrote:  “When Isaac Nichelson pitched designing organic fashion lines to various activewear labels more than four years ago, the 36-year-old designer and consultant consistently received a red light for green fashion.  ‘I remember one guy telling me, ‘It’s just too expensive to save the Earth now’, Nichelson said. The production of environmentally friendly fashion is still generally more expensive than conventionally manufactured clothes. But in the past two years, Nichelson found that trends might have caught up with him. The same labels that initially rejected his ideas have warmly embraced his environmental expertise”.      For interviews or samples please contact: Shelly@rootzmedia.net 323.252.7083